Applicable to Users of www.amidren.com
SERA PHARMA (“We,” “Us” or “Our”) recognizes the importance of safeguarding the personal information provided to us by the users of our website, www.amidren.com.
- California Privacy Rights
- Collection and Use of Information
- Collection of Information
- Collection and Use of Personal Information
- Financial Information
- IP Address
- Third Party Applications
- Other Information
- Do Not Track Signals
- Your Consent
- In General
- Use of Information
- In General
- Opting In and Opting Out of Electronic Communications
- Lawful Access, Legal Action and Investigations
- Disclosure of Personal Information to Non-Affiliated Third Parties
- Acquisition of Business
- Retention of Personal Information
- Links to Other Websites
- Information Storage and Protection
- Options to Review and Opt-Out Choices
- Changes in Policy
- Governing Law
- Contact Us
- Collection of Information
California Privacy Rights.
Collection and Use of Information
The Personal Information We Collect. This Policy applies to all information collected by or submitted to www.amidren.com. We consider “Personal Information” to mean information about an identifiable individual. If you subscribe to our newsletter or mailing list or participate in activities or promotions that may be offered on the Site from time to time, you will be asked to provide a variety of information including, but not limited to, your name, mailing address, email address, phone number, and other similar information about you.
IP Address. An IP (Internet Protocol) address is a number that is automatically assigned to your computer by your internet service provider when you log on. Your IP address is not linked to your Personal Information but SERA PHARMA does reserve the right to use IP addresses to identify individuals who threaten the Website or other users or visitors. IP addresses may also be used to help diagnose problems with the Website and to gather broad demographic information.
Third-Party Applications. Some Users or visitors may connect with the Website using Facebook or Instagram. If you decide to connect to the Site through an external, third-party application, you will be granting SERA PHARMA permission to receive information from such third-party applications.
Other Information. When you access the Website, SERA PHARMA will automatically receive some information about your use of the Website. The type of information that is automatically collected by SERA PHARMA includes such things as the date and time of access of the Website, the Internet protocol (IP) address of the computer that you are using, the domain and host from which you access the Internet, your browser software and operating system, the referring website address, and the kinds of activities you are engaging in on the Website. This information is used to help us improve and enhance the Website to better meet the needs of its users.
SERA PHARMA will also aggregate anonymized Personal Information and may use, share and disclose such aggregated information as permitted by law. For example, we may use such information for research and product development purposes, and may also share such aggregated information with SERA PHARMA business partners.
Regardless of whether a User has chosen to limit SERA PHARMA’s sharing of Personal Information as collected on the Website, SERA PHARMA may, without restriction, use, share and disclose aggregated statistics about Users, along with specific information concerning individual Users that is not Personal Information in any way permitted by applicable law.
We may also use third-party advertising companies to target and show you advertisements when you visit the Site. These third-party advertisers may send “cookies” to your computer or other device to gather information about your preferences to provide you with advertising that is more likely to relate to your interests.
If you want to delete any cookies that were already sent to your computer, please refer to your web browser’s “Help” facility. In addition, most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the “Help” facility provided with your browser.
Do Not Track Signals
Certain web browsers provide users with an option by which you may have your browser send a “Do Not Track” signal to websites that you are visiting, advising the recipient websites that you do not want to have your online activity tracked. However, the way browsers communicate such “Do Not Track” signals is not yet uniform and, accordingly, our Website does not take any action in response to such signals. In the event a final standard is developed and accepted, we may reassess how we should respond to such signals.
When you subscribe to our mailing list, subscribe to our newsletter or participate in contests or promotional activities on or through the Website, we may provide you with the opportunity to receive information from companies or individuals who have services, products, information and/or offers that we think might be of interest to you. If you elect to receive such information or offers, SERA PHARMA may from time to time provide your contact information to these entities so that they may send you such information. If you no longer want us to share your contact information with others, follow the instructions set forth in the Opting In and Opting Out of Electronic Communications section in this Policy. If you no longer want to receive information from those third parties, you will need to opt out of those communications by following the instructions set forth in such other parties’ privacy policies.
You must be 18 years of age to use the Website. SERA PHARMA does not knowingly collect or maintain any Personal Information from children under the age of 18, and no part of this Website is designed with the purpose of attracting anyone under the age of 18. If you use the Website from any country outside the United States, the various communications will necessarily result in the transfer of information across international boundaries. By visiting the Website, you consent to these transfers.
Use of Information
In General. We use the Personal Information your provide to us for the purpose of communicating with the parties to the transactions in which you are engaged or with other persons or entities with whom you are involved in connection with the transactions on the Website and to process and bring those transactions to completion. Your Personal Information may also be used in the following ways:
- to deliver materials, information and services to you,
- to give you notice of and/or resolve any problems that may arise in connection with our services,
- to better understand the needs and interests of our customers,
- to analyze the success of our services and Website and for research and development purposes,
- to manage the Website’s interactive functionality,
- to help us improve and enhance the Website experience for all of its visitors, and customize the content on our Website,
- for compliance with our legal and regulatory obligations,
- as otherwise reasonably required to provide customer services and maintain the Website,
- to investigate potential breaches of the Terms and Conditions of Use of the Website,
- to investigate potentially unlawful activity,
- as otherwise permitted by law.
We may also use your Personal Information to contact you via direct postal mail and/or electronically to the extent such activity is permitted by law. This information may also be used to help SERA PHARMA and its commercial partners, and services providers deliver information to you, and for other purposes as are reasonably necessary to provide the services requested by you. You may opt-out of receiving future mailings or other messages from us by following the instructions in the e-mail or other message you receive from us or by following the instructions set forth in the Opting In and Opting Out of Electronic Communications section in this Policy.
Opting In and Opting Out of Electronic Communications. At certain points where Personal Information is collected on our Website, there may be a box to indicate that you wish to receive certain information or communications from us. You may opt out of receiving electronic communications, such as emails from us at any time. In all of our electronic communications you will be given the opportunity to opt out of receiving future communications.
Lawful Access, Legal Action and Investigations. Your Personal Information may otherwise be disclosed to non-affiliated third parties as either permitted by, or to comply with, applicable laws and regulations. Your Personal Information is transmitted to and stored only on servers located in the U.S. We may disclose Personal Information if we believe it is necessary to investigate, prevent, or take action regarding suspected illegal activities or fraud, situations involving the physical safety of any person, violations of our Terms and Conditions of Use, or otherwise in accordance with applicable law.
Disclosure of Personal Information to Non-Affiliated Third Parties. In addition to the above disclosures, SERA PHARMA may share your Personal Information, without restriction, with companies and organizations that we retain to perform services for us, such as those that provide data processing, computer software maintenance and development, and companies providing professional, legal or accounting advice to us. In such situations, SERA PHARMA requires that these companies and organizations agree to (a) maintain the confidentiality of the Personal Information, and (b) limit the use of such Personal Information to the purposes for which it was provided. We will not sell, rent or market Personal Information collected on this Website to non-affiliated third parties for their marketing purposes, unless we have your consent. However, we may disclose aggregated statistics about visitors to the Website, along with anonymous information concerning individual users of the Website. We may combine anonymous information and/or aggregate information we collect with additional anonymous and/or aggregate information collected from other sources. We may share anonymous information (including aggregate information) we collect regarding our users with third parties (such as advisors, and/or consultants) for various business purposes including conducting general business analysis, and developing website content and services.
Retention of Personal Information. Personal Information is retained to deliver our services, to otherwise fulfill identified or apparent purposes, and Personal Information may be retained for record-keeping. At some point SERA PHARMA may elect to destroy, erase or anonymize your Personal Information. Once anonymized, we undertake not to re-identify the information.
Links to Other Websites and Services
The Website may contain links to various other sites. These sites may ask to collect user information voluntarily or otherwise collect certain information (for example, your IP address). Please be aware that these other websites may have different privacy policies that may subject users to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such websites and how it is used.
Information Storage and Protection
SERA PHARMA will maintain reasonable procedures to protect the security and confidentiality of Personal Information provided to it by Users, in accordance with applicable law.
There are industry standard safeguards in place to protect Users’ Personal Information, such as the use of firewalls and SSL certificates, and limiting access to such information by company personnel. Personal Information will be stored in databases and servers located in the United States. However, no transmission made through the internet can be made completely secure, and accordingly, we will not be liable for the disclosure of any Users’ Personal Information that occurs as a result of transmission errors or the actions of any third party to the fullest extent permitted by law.
In the unlikely event that we determine that there may have been a security breach that results in the unauthorized disclosure of Personal Information to a third party, SERA PHARMA will promptly notify consumers whose Personal Information it reasonably believes may have been compromised by posting information on the Website and, if email contact is possible, then also by sending an email notification with respect to the situation.
Options to Review and Opt-Out Choices
In addition to having the ability to opt-out of receiving electronic communications, such as emails from email@example.com, Users may access, review and, in certain situations, update, revise and/or delete certain Personal Information by accessing and editing their accounts on the Website or by sending an e-mail to our privacy officer at firstname.lastname@example.org. Additionally, please note that while you may request the updating, revision or deletion of such information, a copy of the unrevised information may be maintained in SERA PHARMA’s records after any such revision or deletion.
If for any reason you wish to discontinue the use of the Website and have your Personal Information removed from our database, please contact us at email@example.com.
Changes in Policy